Cross-platform gamification for a crypto exchange

EVEDEX is a decentralized crypto exchange (DEX) where users trade directly from their own wallets, with no KYC and no custodial storage. They remain in full control of their assets at all times. More than just a DEX, EVEDEX is an ecosystem built for people who value privacy, security, and ease of use.

Most decentralized exchanges are perceived as complex products designed exclusively for experienced traders. The EVEDEX team wanted to change that perception by making the platform intuitive, engaging, and valuable for everyone, even complete beginners with no prior experience.

Create a product that makes learning and trading feel like a game, but rewards every action with real value. Instead of trying the platform once and leaving, users should be motivated to explore the ecosystem, level up, and keep coming back.

Build a gamification system into the decentralized platform that:

• Guides users from their first login to confident trading.
• Delivers financial benefits rather than cosmetic achievements.
• Integrates itself throughout the entire ecosystem, including trading, education and the affiliate program.

Instead of adding gamification as a standalone feature, we integrated it into the entire user journey. Levels, skills, rewards, and bonuses are tied to real actions: trading, learning, inviting friends, and completing daily tasks. The more actively users engage with the platform, the more benefits they unlock.

All mechanics revolve around the Character page, which became the center of the progression system. This is where users track their character's development, claim rewards, and unlock new opportunities.

To attract users before launch, we created Early Birds, a dedicated gamified portal.

Users were motivated to complete simple tasks, such as following EVEDEX on social media, enabling two-factor authentication, verifying their email address, and sharing posts, to earn badges that were later transferred to the main platform, where they unlocked tangible value.

To make progression feel intuitive and engaging, we introduced a character that levels up and evolves alongside the user.

Depot 42 designed characters with their own backstories, multiple evolution stages, different viewing angles, and three unique specializations: Basic, Trader, and Influencer.

Large one-off missions became the foundation of the progression system.

Examples include:

• Trade for five consecutive days.
• Reach a trading volume of 10,000 USDT.
• Follow EVEDEX on social media.
• Invite five friends.

Completing missions rewards users with experience points that increase their character level.

These missions serve two purposes concurrently: they encourage users to learn about the product while driving both trading activity and user acquisition.

Missions alone aren't enough to keep users coming back every day, so we built a progression system inspired by game mechanics.

Completing missions earns experience points. Experience increases the character's level, and every new level unlocks additional benefits, including higher cashback, increased affiliate rewards, and skill points.

Skill points can be spent on artifacts that strengthen the character. For example, the Energy Cube permanently increases the user's current cashback by an additional 1%.

We introduced Daily Tasks to encourage regular engagement: short, recurring challenges inspired by products such as Duolingo.

For example, today's task may require reaching a certain trading volume, while tomorrow's objective will be different.

Completing Daily Tasks rewards users with crystals and experience points. Three crystals can be used to unlock a reward chest containing: experience, temporary cashback, affiliate bonuses, Collectibles tickets, or Lucky Shot tokens.

A total of three daily chests are available. Opening all of them activates Daily Streak and Daily Challenge milestones for 5, 15, and 30 consecutive days, providing additional experience rewards.

As a result, daily tasks consistently motivate users to return to the platform every day without fail.

To add value to progression, we introduced Collectibles: rewards that provide permanent gameplay bonuses.

Cards drop from reward chests, daily tasks, and missions. Besides collectibles, users may also receive experience points, skill points, temporary bonuses, or a chance to restore a missed Daily Streak.

The system includes twenty collectible figures, each with its own unique effect. For example:

• Hodor increases cashback for BTC trading.
• Lucky Cat grants 33 Lucky Shot tickets.
• Shiba Inu boosts Dogecoin trading.
• Stop-Loss Samurai gives players an extra Lucky Shot attempt without losing either their level or ticket.

To create short, engaging gameplay sessions, we designed the Lucky Shot mini-game.

After earning a token through Daily Tasks, users are able to choose one of two hidden prize tiles. Each successful round increases their potential reward, from 0.25 USDT all the way up to 100,000 USDT.

Users can cash out at any time or continue playing for a larger prize. After a win, the platform automatically generates a shareable results card.

The Lucky Shot mechanic added emotion and entertainment to the product while keeping users engaged without distracting them from trading.

Gamification runs consistently across every EVEDEX service.

For example, within the affiliate programme, a user's level depends on how active their referred users are. The higher the level, the greater the commission: growing from the base 30% to 40–50%.

EVEDEX plans to launch its own token, so the loyalty system was designed well in advance.

Badges earned during the Early Birds phase were converted into Points, which users will be able to exchange for tokens after the token generation event.